Email:

Register Below for instant access to all our whitepapers.
Your Information
Full Name *
Email *
Website *
Are you interested in monetizing your list?
Current email list size
Avg email contacts adding per month
Do You Work with an agency or management company
Yes No
How often do you email to your list per month
Are you interested in performance-based email marketing?
Marketing budget per month
Email marketing budget per month
Preferred email marketing approach
Options
Check all that apply:
Optin to our Newsletter

Privacy Policy
Email Marketing White Papers by ListJunction

Getting a out of open rates

Original tips for optimizing email subject lines

In this List Junction Tutorial you will learn how to write a more effective subject line that will help generate more interest in your emails, generate increase open rates and some not-so-common methods that may change your entire perspective on the do’s and don’ts of subject lines. The tutorial will explain:
  • Character length limits for mobile and ipads
  • Why using the word 'Free' is OK
  • How to connect a subject line and message
  • Proper subject line testing

Read the Full Article

Ultimate!!! The guide to Email Swaps

The Ultimate Guide to Email Swaps

Email swaps can be an effective way to grow your database without upfront cost. In this special List Junction Ultimate Guide you will not only learn the benefits of email swaps but also how to achieve maximum results. The tutorial will explain:
  • How a swap can help with list hygiene
  • Why swaps help build list retention
  • The hidden costs of swaps
  • Why swaps with the competition is ok!
  • The open rate method for fair swap size

Read the Full Article

Invasion of Privacy

A List Junction Privacy Policy Tutorial

In this critical List Junction Tutorial, you will learn how to write a proper 3rd party marketing privacy policy and how to make that policy work for you and not against you. The tutorial will explain:
  • Why privacy policies are important
  • The core elements of a privacy policy
  • Privacy policy do's and don'ts
  • 3rd party marketing
  • Online example links

Read the Full Article

Not that kind of spam

Rules for spam compliant email marketing

If you are looking into email marketing one should first look at the company’s marketing reputation. Discover easy steps to compliant email marketing and the answers to these critical questions:
  • What is proper email compliance?
  • How can spamming impact your company?
  • What is considered an unsolicited email?
  • Is a double opt-in twice as good?
  • How important is the title of the promotional materials that you send?

Read the Full Article

The Death of Email Marketing

LJ's way to assess CPM, CPC, CPL, and CPA

For years the traditional method of 3rd party list rental has been based on CPM pricing, or cost per thousand emails sent. Unfortunately this method is heavily weighted towards the list owner and is quickly growing out of favor by email marketers. For the list owner, this presents its own challenges in consistent list monetization. Change your perspective with this informative LJ editorial article.
  • Why traditional CPM email marketing is dead
  • Understanding CPM versus performance based marketing
  • Connecting the dots in performance analysis from CPM to CPA

Read the Full Article

Email Marketing Kryptonite

5 reasons your email hit my junk folder

Spam is the equivalent to an email marketer’s kryptonite, but you do not need to be Superman to avoid the junk box. Today’s rapidly evolving spam protection is what makes email a sustainable form of marketing communication and instead of fearing it this article shows you how to embrace the trend. This advanced tutorial will address:
  • Image hosting
  • Understanding what words matter when it comes to spam
  • The importance of email throttling
  • Image to word ratio guidelines
  • Blacklisting

Read the Full Article