3rd Party Disclaimer

The website and/or offer you are entering is located on an external website located on a server that is not in the control of the (company that is sending the email). The sender has no responsibility for offers and/or external websites, and does not endorse the information, content, presentation or accuracy of any offer and/or external site linked to the offer, the website, etc.

Blacklisting

Blacklisting denies a list or entity access to one's email inbox. These entities could be denied a service, a privilege, mobility, access, or recognition. Blacklisting is the opposite of Whitelisting and is done intentionally by a user to prevent spam, ads, and other unwanted emails.

CAN SPAM Compliance Rules

The CAN SPAM Compliance Rules are email regulations that provide guidelines to the do's and don'ts of email marketing. CAN SPAM helps safeguard email users from false or misleading header information distributed via the Internet. Specific files must be accurate in order to comply with the CAN SPAM rules, such as the "From," "To," and "Reply-To" fields and routing information – including the originating domain name and email address. There are several main guidelines for CAN SPAM: avoid deceptive subject lines, identify the message as an advertisement, tell recipients where you're located and how to opt out of receiving future email, honor opt-out requests promptly, and monitor what others are sending on your behalf.

Click Through Rate (CTR)

Click through rate indicates the measurement of cost on a per-click basis from recipients who selected to follow a link from the initial email to a secondary web page. CTR indicates the number of clicks that a certain campaign generated from the secondary to a tertiary web page, which indicates information about campaigns in terms of recipients taking sequential actions.

CPA – Cost per Acquisition

In a Cost per Acquisition campaign, an agreement is made between a lead buyer and seller to provide a specified amount for a completed sale. CPA programs focus on driving the recipient through the transaction process, producing direct revenue from the campaign.

CPC – Cost per Click

Cost per Click indicates the measurement of cost on a per-click basis from recipients. CPC indicates the number of clicks that a certain campaign generated, from clicking the subject line to clicking to view the email.

CPL – Cost per Lead

In a CPL campaign, an agreement is made between a lead buyer and seller to exchange the leads generated from a campaign for a specified dollar amount per lead produced. A CPL program is generated from an online campaign that is initiated to produce leads. CPL campaigns provide additional revenue stream opportunities when included with CPM, CPC, and other lead production programs. CPL campaigns also help to manage budgets and control targeted lead ranges for overall lead generation programs.

CPM – Cost per Thousand

In a CPM campaign, an agreement is made between a lead buyer and seller to provide access for a campaign to a specific list or set of lists in batches of 1,000 contacts. CPM campaigns are utilized by list buyers who pay to target specific sets of contact demographics. A list seller can utilize a CPM program to lock-in specific fees for access to their list.

Deliverability

Deliverability is the measured rate at which emails are delivered to intended recipients. Deliverable rate is calculated by dividing the total number of delivered messages by the total number of sent messages. An undeliverable rate is calculated by dividing the total number of messages never received by the intended recipient ("undeliverables") by the total number of messages sent.

Drip Emails

Drip email marketing is an online follow-up system that allows an advertiser to remain visible to the recipients after they have selected to receive additional communications. Drips are used to continue to either reinforce an initial offer or introduce new offers to an intended set of recipients. Drips can help prompt recipients to take action or to generate information on a set of leads for further marketing campaigns.

Email Service Provider (ESP) & Internet Service Provider (ISP)

An email service provider (ESP) is a company that owns and/or operates servers that route emails from senders to recipients. An Internet Service Provider (ISP), which provides Internet access, is almost always also an ESP. ESP's can help filter emails out of recipients' inboxes and place them in their spam folder. This prohibits bulk email sends and other types of potentially 'flagged' email practices, as well as certain subject lines that have been deemed as potentially-linked to unwanted email content.

Greylisting

Greylisting helps defend email-users against spam. It temporarily rejects emails from a sender that isn’t recognized. If the email is legitimate, the server that sent the email will try again after a delay. If sufficient time has passed, the email will be accepted.

Hard bounce

A hard bounce is when an email is sent out but returned to the sender as permanently-undeliverable. Some servers can interpret bounces- a soft bounce on one server could be considered a hard bounce on another. A hard bounce could result from an invalid or changed email address, or from being blocked by the intended recipient. A hard bounce will also occur if the domain does not exist or due to a typo. Some applications in the industry will remove subscribers that hard bounce.

HTML emails

HTML provides formatting and semantic markup in emails that is not available in plain text. Emails that have a high graphic resolution typically default to it. HTML also helps senders properly express quotations, headings, bullet lists, emphasized text, superscripts, and other visual typographic cues. HTML is considered inappropriate in newsgroup postings and mailing lists, but its usage has increased over time in personal and business groups.

Hyperlinks

A hyperlink is a section of text or graphic that, when clicked on, will automatically send a web viewer to a different location on the Internet. They can link to the same web page, to a new section of the existing website, or to an entirely different website. If they direct a user to a new site, some hyperlinks initiate a warning that the web user will be redirected to a different location. Hyperlinks are used to drive recipients to landing pages and other destinations that will further engage the viewer or prompt for contact information for a transaction.

Landing Page

A landing page is a web page utilized to capture the intended data from an online campaign. The page typically features a brief description of the offer or service, as well as an online form that requests specific contact information. Most campaigns focus on driving recipients to landing pages in order to generate specific results, such as contact information or a transaction, etc.

List Retention

List Retention is the amount of leads that remain or are removed from a list, expressed in numeric measurements. List retention measures both increases and decreases in list sizes, and takes into account single and multiple campaigns, timeframes, products, creative, offers, and the practices and methodologies of retaining contacts. Given the value of an email address, email marketers who have adopted retention analysis have a distinct advantage over their competitors. They utilize that retention data to determine the effectiveness of a given campaign or campaigns, Y/Y, seasonal changes, etc.

Open Rate

An email open rate is the number of emails that are clicked and opened by an intended number of recipients, expressed in a percentage. Open rates often measure the effectiveness of a subject line, or can help measure the relationship developed between the sender and the receiver.

Opt-out

Opt-out email marketing is the ability for a recipient to decline receiving additional emails from a specified sender. An opt-out button is typically on the footer of an email, and offers the recipient the ability to no longer receive additional emails sent from the specific URL. US email laws require opt-outs on all emails to US citizens.

Privacy Policy

A privacy policy is a statement that declares a firm's or website's policy on collecting and releasing information about a visitor. It usually states what specific information is collected and whether it is to be kept confidential or if it may be shared with or sold to third parties.

Seed List

Seed lists are the 'test recipients' of an email campaign. Those on a seed list are sent an email prior to its public release in order to determine the operational effectiveness of a campaign. Seed lists can also be utilized during the campaign to determine the number of emails that are being sent, or if unintended emails are being sent during or after a campaign.

Soft bounce

A soft bounce is when an email message is delivered to a recipient’s email server but is not recognized by that server. The email then is bounced back as undelivered. There are a number of reasons why a soft bounce might occur: the recipient’ mailbox could be full, or the server is down or overloaded with messages. A message can also be too large, in which that email is bounced back.

Spam

Email spam, also known as junk email or unsolicited bulk email (UBE), is a subset of electronic spam involving nearly identical messages sent to numerous recipients by email. The legal status of spam varies from one jurisdiction to another. In the United States, spam was declared to be legal by the CAN-SPAM Act of 2003, provided the message adheres to certain specifications. ISPs have attempted to recover the cost of spam through lawsuits against spammers, although they have been mostly unsuccessful in collecting damages despite winning in court.

Splash Page

A splash page is the sales page that recipients view after they have clicked from a subject line in their email, a link on a web page, or a banner advertisement. The splash page typically features graphics and promotional copy intended to motivate the recipient to take action and provide contact information or to prompt a transaction. Splash pages provide information about products and/or services that are being advertised, and may offer charts, videos, and other examples and information regarding the featured components.

Suppression File

The suppression file requirement was part of the CAN SPAM Act of 2003: http://www.ftc.gov/os/2008/05/R411008frn.pdf

The file ensures that email recipients who’ve opted-out of receiving any further emails from a sender don’t receive any emails from that sender. In compliance with the CAN SPAM Act of 2003, publishers must insert a footer in all email messages allowing the recipient to opt out of receiving future emails. Advertisers must also include a link or email address within their message that allows recipients to opt out of any of the advertiser’s future broadcasts.

Advertisers must supply a suppression file that includes all of their opt-outs from previous broadcasts. Any of the opt-outs contained on the advertiser’s suppression file that match a Publisher’s email addresses will be removed prior to transmission. If an advertiser does not have a suppression file, they must send an email stating such.

Text emails

Not everyone can receive fancy formatting or rich text messages. Some email programs do not have HTML capabilities. The rule of thumb is to send plain text email if you are unsure a recipient will appreciate email communication that uses rich or fancy HTML. It is typically safe to send HTML-formatted emails to users of email service like Yahoo, Gmail, Windows Live, and Hotmail.

Throttling

Email throttling is the ability to control the speed at which an emails are sent. ISPs can typically detect when large number of emails that are being sent and will ‘slow-down’ the system to prevent spam or bulk e-mail transmission through a network server. If the number of e-mail messages sent through that server is limited to one per minute, it is impossible for that server to effectively transmit spam. It would take weeks or months to transfer the number of messages necessary for effective spam marketing. Data transfer throttling can also be used to prevent the uploading or downloading of e-mail messages with large attachments that could otherwise overwhelm an e-mail server. Throttling is necessary at public Internet access kiosks, wireless hot spots, public libraries, and Internet cafes in order to prevent "bandwidth hogging" by individual users.

Unsubscribe

List-Unsubscribe is a method for recipients to unsubscribe from a mailing list or newsletter. Recipients are required to press the ‘unsubscribe’ button or link, which will automatically remove them from the email list. Unsubscribe is typically used when a recipient has already agreed to receive additional email content such as newsletters, articles, etc. but can be utilized to prohibit additional emails after receiving an initial email as well. Use email laws require unsubscribe links in all emails based to US citizens.

Whitelisting

Many email addresses have blocking programs knows as spam filters. These help prevent most emails that are unsolicited from arriving in a subscriber’s inbox. While these filters do catch most spam attempts, many are concerned that an important message might get caught as well. Whitelisting enables users to allow certain addresses to bypass the filters entirely, so that all emails sent will go directly to that subscriber's inbox.