For the curious marketer in all of us

What is List Junction?

List Junction (LJ) is a pioneering performance-based list monetization service provided by Financial Media Corp. LJ is dedicated to providing a consistent and powerful revenue stream for list owners and performance-driven ROI for marketers.

How does LJ's program benefit my monetization opportunities?

When you combine CPM, CPL, CPC and Affiliate programs, you achieve a system that can generate revenue in currently unheard-of manners. The typical CPM model is a challenge to the list renter because cycles often leave significant gaps in revenue streams. When combined with click and lead-based performance marketing, the list renter benefits from LJ’s ever-expanding list of performance based marketers. Our Affiliate system taps into a vast network of 3rd party marketers with unique offers. LJ’s 4-pronged approach to list monetization provides a consistent revenue generator that works for our list owners as often as they want their list marketed.

Why does List Junction specialize in dedicated email marketing?

Dedicated email marketing has many advantages over other online marketing practices, such as enabling sophisticated analysis, controlling the flow of information, managing your own timeframes and criteria, and utilizing your own branding to produce campaign results.

Does List Junction have list minimums?

List Junction is dedicated to serving the needs of all sizes of businesses, from small to very large, and each list and prospective client will be evaluated on an individual basis to determine whether they are appropriate for our program.

Will List Junction help measure the value of my database?

List Junction utilizes a proprietary algorithm to measure the value of databases, using a matrix of data that includes deliverability rate, bounce rate, open rates (audience engagement), percent of audience engagement (depth of audience), click-through rates (audience responsiveness and targeting), and conversion rates (effectiveness of audience).

How does LJ help me grow my list?

List Junction utilizes a unique set of growth mechanisms that achieve a net positive rate of lead building vs. opt-outs for our clients. Among the multiple methods utilized, List Junction offers a Swap pool, List pool, and Affiliate pool only to members, as a value add of being a full List Junction client. Please speak with your LJ rep to determine whether these programs are appropriate for you.

Is my list protected?

List Junction is 100% dedicated to the protection of our list clients. We are in the list management business and understand that protecting your list is the holy grail of responsibilities. We do not take this for granted. List Junction does not sell, distribute or use your list without your permission. Clients receive a clear contract upon startup that offers list protection within the terms of the agreement.

How do I get paid as a list owner?

List Junction provides monthly reporting on or before the 15th of the following month. A full breakdown of email sends and revenue generated is provided in an easy monthly report. We actively analyze these results to ensure optimization of the monetization of your list.

How can I improve my dedicated email success rate with List Junction?

List Junction has a vast array of services that focus on increasing dedicated email success rates, such as combining data mining with expert consultation to help clients achieve higher rates of returns. Additionally, List Junction offers a comprehensive creative, design, and copy writing team that has industry-leading experience in developing highly effective campaigns.

What is List Junction buy-side email marketing?

Without buyers, List Junction would just be a bunch of inactive lists. To that end we offer extensive services geared towards optimizing performance for our marketing clients. Buy side marketing is focused on finding performance and ROI for dedicated list rental. Our lists are unique and targeted, scrubbed clean for optimal performance from engaged users, and priced right based on a performance algorithm. An exclusive List Junction feature for buy side marketers is that they have the potential to market to our lists via CPM, CPL, CPC, or CPA. However, we do carefully screen our buyers and their offers to ensure successful partnerships for our list owners.

Why should I utilize List Junction to manage my prospect database?

List Junction offers a new perspective to the list management industry by delivering both list performance enhancements and list monetization procedures that result in significantly higher potential revenues.

What is CPM?

CPM –a “cost-per-thousand” program where we rent your list to third party groups to utilize for their independent online marketing outreach. While the CPM model does well in the revenue department, it lacks consistency because it relies on buyer demand to determine frequency.

What is CPL?

CPL - a “cost-per-lead” program that we employ utilizing our group of clients, who have large reoccurring CPL budgets based on acquiring our leads at a set rate. This is a performance-based revenue model that offers important considerations for both the list owner and renter. We would supplement the CPL with the CPM in order to generate additional monetizing and enhance the overall revenue generation model.

What is List Junction affiliate marketing?

External affiliate programs make for a never-ending array of 3rd party products that can be marketed to your list using a rev-share model. We take products and offers that perform and are targeted to your audience and market those products to your list. This works in a similar fashion to any list rental, with the only difference being the method of payment. Affiliate offers pay a revenue share of the product sales. We work with partners that not only have offers that perform but also have aggressive payout percentages for affiliate partners.

How do I generate revenue from List Junction management services?

All revenue models work on a 70-30 split, with the client receiving 70% of the revenue minus the cost of emailing.

Can List Junction arrange email swaps for me?

As part of our list management program we also offer the option to join our Email Swap Pool. The LJ Email Swap Pool is a network of list owners in the financial services industry that ‘swap’ dedicated email sends to their respective lists in order to promote their products and services. Swap size is primarily based on anticipated open rate as opposed to flat list size - a List Junction difference maker that helps swaps achieve a fair result for both swap participants.

How much does it cost to join the List Junction email swap pool?

The service is provided free of List Junction charges as a courtesy to our clients. However, a minor fee to cover the emailing costs is charged.

How are List Junction email lists typically gathered?

Email lists that List Junction manages contain recipients that have requested or purchased financial market-related products or services and are actively engaged and responsive to the list owner’s internal email communications.

Will the integrity of my list be compromised by sending 3rd party emails?

No! The email list that you currently possess within your company has been compiled from people who have expressed interest in the financial markets. These people most likely have a desire to build their knowledge and acquire new resources for information, support, education, etc. The 3rd party emails that list Junction manages will receive access to a wide range of compelling services and products related to subjects that are of great interest to them, such as many of the categories described earlier in this section.

How valuable is my list?

Determine the value of your list by completing our list evaluator questionnaire.